Between Hitchcock blonde, smoky bronze, and shadowy roots, colorists are spotting a slew of mysterious shades on the horizon.

For many, the New Year starts with a toast of champagne or sparkling cider. For Allure editors, it begins with a new crop of hair color trends. After all, a brand-new look can be a big boon to your confidence, preparing you for what 2025 has in store.

Whether your style is more aligned with a just-got-back-from-the-beach vibe or the dark academia aesthetic, "the emphasis [for hair color] is on seamlessness, ease, and a clean finish," says Lena Ott, a New York City colorist and the founder of Suite Caroline Salon. "This is achieved through glossing and/or toning, which can add rich color."

For blondes, the pros are seeing a shift toward warmer shades. In fact, not one colorist cited icy-cool blonde as an upcoming trend (though many of them did point to Sabrina Carpenter as inspiration). With Hitchcock blonde (a look anticipated by Ott), we see inspiration pulled from the leading ladies of films from the master of horror, while quieter trends like smoky bronze and warm marigold offer a more polished modernity. The latter two colors "reflect how clients are gravitating toward a natural look with a touch of enhancement," says Mariah Joseph, a colorist at Suite Caroline Salon. "They're seeking the comfort and ease of looking like themselves, but at their very best."

Brunettes, on the other hand, will see coppery boosts in the form of delicate balayage highlights. Truer reds are also on the horizon, though they're much subtler than in previous years. They'll be peeking out via deep-red undertones beneath rich espresso bases.

There's also good news for those who have the urge to do something dramatic. If you prefer all-over color in bright, nature-defying hues, rest assured that you have options. "Vibrant jewel tones like emerald green, sapphire, and blue are set to dominate the hair color scene in 2025," says Marie Nino, a colorist and stylist in New York City.

Feel inspired? It's time to prep for your next salon visit with photo references of all the best hair-color trends of 2025.

Between the recent film The Substance and Sabrina Carpenter's "Taste" music video, it's clear that the link between horror and beauty is here to stay. "Clients are craving an anchor rather than a fleeting trend. Enter Hitchcock blonde from stage left," says Ott. "We may not be able to solve all of life's mysteries, but we might as well feel as elegant as Grace Kelly in the meantime." While 2023's Barbie blonde was a louder look that involved lightening much more of the head, Ott describes the Hitchcock blonde as "toned, yet anything but flat," letting you channel your inner scream queen.