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Here's why Apple won't make its own search engine to compete against Google


Here's why Apple won't make its own search engine to compete against Google

Apple has asked to participate in Google's upcoming US antitrust trial over online search, as Reuters reports. The company says it cannot rely on Google to defend its revenue-sharing agreements for making Google the default search engine on Safari on iPhones. Apple received an estimated $20 billion from Google in 2022 alone.

As Macrumors spotted in a declaration in the court filings, Apple's Senior Vice President of Services, Mr. Eddy Cue, has explained why Apple does not want to create its own search engine. Developing a search engine would cost billions of dollars and take many years, diverting resources like capital and employees away from the company's other growth areas. Further, Apple does not have enough specialized professionals and operational infrastructure to build and run a successful search engine business.

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