Travel technology provider Zenmer has developed a generative AI assistant to help business travelers and advisors with travel booking and support, the company announced.

The tool, Zenia, enables natural language search for travel, integrated with Zenmer's other products including its online booking tool, agent desktop and mid-office system. Both travel advisors and travelers can request quotes for trip via email and get a response with one-click booking, without needing to get back on the booking tool. Zenmer plans to later add capabilities on WhatsApp, Slack and Teams, the company said.

Zenia also can provide trip support such as information on directions, weather or visa restrictions based on the trip information. It can use the traveler's profile, loyalty program memberships and company policies to align bookings with traveler needs, though it will not use personal data without explicit consent, according to Zenmer.

The tool "performs every task seamlessly," Zenmer CEO Nikunj Agrawal said in a statement. "Just say 'book cheapest class [British Airways] fares,' and it does the rest for you. It will also advise and book airport transfer options and let you know if visa restrictions apply."

Zenmer has been running beta tests for Zenia with a handful of travel management companies, including India-based TMCs Aman Travels, Global eTravel Solutions and Suwyyn Travel Solutions.