People are quitting X, formerly Twitter, in droves, citing toxic rhetoric and the platform's new terms of service as reasons for deleting the social media platform.

One major reason people are deleting X is because the Elon Musk-owned platform's new terms of service, effective Friday, Nov. 15, are bad for users' privacy. These state that all users must agree to let their posts be trained by artificial intelligence, including X's own service, Grok. It was previously possible to opt out from this.

The site's toxic content is another reason many have cited for leaving. On Nov. 6, the day after the U.S. election, X experienced its largest user exodus since the tech billionaire bought the platform in 2022, NBC News reported.

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Who Has Deleted X Already -- And Why?

American retailers Best Buy and Target as well as U.S. public broadcaster NPR are among some big names that have quit the social media platform. Meanwhile major brands including Disney, Apple and IBM have paused their ads on X after they were found running alongside extremist content.

In November, former CNN anchor Don Lemon said he was quitting X due to an alarming change to X's terms of service. He cited an issue arising from the changes, effective from Nov. 15, saying that disputes that arise between users and X as a company will be governed by "the laws of the State of Texas."