In a shock announcement this morning, the James Bond film franchise has been sold off to Jeff Bezos's Amazon MGM Studios.

Michael G. Wilson and Barbara Broccoli -- the stepson and daughter of the late Albert "Cubby" Broccoli -- have turned over artistic control of the famed franchise to Bezos for what is surely a staggering amount of money.

Bezos adds this coveted cinema jewel to his Amazon world that includes Amazon Studios, Whole Foods, Blue Origin, AXS, and the Washington Post.

Wilson and Broccoli will still be part owners. But their strict control over all things Bond is gone. Amazon MGM -- currently led by Jennifer Salke -- is now responsible for all decisions, good or bad, shocking or welcomed.

It's kind of unbelievable because it opens the door to things previously thought impossible. The next James Bond movie, for example, could go straight to streaming on Amazon, or first have a two week theatrical run before hitting the streaming world.

Artistic control will also mean the choice of actors to replace Daniel Craig. All bets are off now as 007 could be anything: American, British, male, female, Black, white, Asian, gay, or straight. There could be many James Bonds at the same time. There might be prequels and sequels and spin offs never imagined. Or desired.

Now, there could be multiverses of James Bond, even use of the original stars remade in AI. The possibilities are endless.

James Bond has been through a lot of challenges and adventures in his day. but this may prove to be his toughest. Is Jeff Bezos the new Dr. No? His ownership of the Washington Post, for example, has turned out to be a disaster on many levels. This turn of events could be the ultimate Skyfall.