Let's examine how this data can help you gain market insights, identify lost revenue, discover new opportunities, and build greater business agility that will lead to long-term growth.

High-tech manufacturers have access to a vast repository of channel data that can unlock immense market visibility and significant strategic advantages. However, many companies fail to capitalize on these valuable insights, resulting in lost revenue and missed opportunities.

McKinsey research shows poor price management can erode 66% of potential revenue gains from price adjustments. Accurate and timely channel data empowers manufacturers to avoid this fate through optimized pricing strategies, but only a quarter of companies consistently use this information.

When leveraged effectively, channel data is one of the most powerful drivers of success for high-tech manufacturers. Let's examine how this data can help you gain market insights, identify lost revenue, discover new opportunities, and build greater business agility that will lead to long-term growth.

Channel data is essential for go-to-market strategies, partner programs, price management, incentive orchestration and sales execution. Incomplete or inaccurate data undermines decision-making, resulting in lost revenue and/or missed market opportunities. Consider the following benefits that timely, comprehensive data provides:

The high number of supply chain partners, SKUs and transactions makes collecting channel data with manual methods difficult. Silos -- both technical and organizational -- add additional hurdles. You need robust data management systems to maximize channel data's value. These systems should include: