However, AT&T also says that AT&T Turbo performance benefits may not be noticeable during peak network congestion.
AT&T is one of the prime carrier choices in the US, and many people prefer it over T-Mobile and Verizon based on their coverage, plans, and feature needs. If you have an AT&T smartphone, you might have seen a new "AT&T Turbo" branding as your carrier label on your iPhone or Android flagship. This AT&T Turbo branding means you are subscribed to AT&T Turbo, and there's no cause for concern.
Reddit user No-Highlight7476 spotted that their iPhone 16 Pro Max started displaying the "AT&T Turbo" branding as the carrier label in the status bar.
Reddit user Visvism spotted it on their Pixel, so it's visible on both iPhones and Androids.
Besides making your phone's status bar look visually busy, this branding is harmless. If nothing else, it will be great to alert users that they have subscribed to Turbo. Users who had accidentally signed up for it (and are thus paying extra) can now take steps to cancel the add-on if they don't need it.
AT&T pitches its benefits in crowded areas, where your connection will be prioritized over standard AT&T users. The Mobile Report suggests that Turbo bumps customers back up to a priority level of QCI 7 (Quality of Service Class Identifiers), which was the previous level before all plans were seemingly downgraded to QCI 8.
AT&T Turbo is available to subscribe on select AT&T postpaid plans, such as Unlimited Premium PL, Unlimited Extra EL, and Unlimited Elite plan that's eligible to be included in an Unlimited Your Way group (minimum $85.99 a month before discounts). The catch here is that this prioritized data applies only to the extent of data allowed on your plan -- when you run out of your data limit, you will still be bumped down to lower speeds, and Turbo by itself does not add any more data to your limits.
Customers can easily activate or deactivate the feature through their online account management or the myATT app.
Did you get the AT&T Turbo carrier label on your phone? Are you subscribed to AT&T Turbo, and do you notice a difference in your data speeds in congested areas? Let us know your experience in the comments below!