If you use Bodis for PPC parking, the styling on your landing pages will likely be changing in the coming months. Bodis reached out to customers yesterday to let them know of a change that could have an impact on revenue generation.
Bodis' ad partner (which I believe is Google) will be introducing a new ad styling on 50% of network traffic. The change will take effect today. According to the email I received, Bodis had been testing the new styling on about 20% of network traffic, and it led to "a short-term revenue decline." Bodis, the email said, believes the styling change will attract more advertisers. The change may be made for all traffic next month depending on the results.
I don't park many of my domain names, but I have a handful parked at Bodis. I don't typically visit my own landing pages, so I have not noticed any ad styling changes there or elsewhere. If you spot a new design or format on a PPC landing page, please feel free to share a screenshot.
Here's the entire message that was shared by Bodis: