Frequently asked questions on free graphic design software
Let me tell you a secret: I'm no graphic designer, but I've managed to pull off some pretty impressive designs over the years.
From my school days, I have tried more than dozen design tools from the OG Adobe InDesign and Illustrator to now the new and trendier apps like Canva and Figma. I've used them to create illustrations and infographics for my blog, designed pages for my website, polished images for LinkedIn posts, and eye-catching Instagram content. I've even whipped up logos and flyers for my mom's business and designed ads for social media and email campaigns.
Of course, designing can feel intimidating at first, especially if you're not a trained professional. But if there's one key thing that I have learned over these years, it is that the right graphic design tools make all the difference, whether it's for professional projects or just for fun.
That's exactly why I'm sharing the best free graphic design tools for 2025, based on my experience spending hours (okay, days) of testing, tweaking, and experimenting. Spoiler alert: you don't need a design degree to use these!
Whether you're looking to design your next viral Instagram post, create a logo for your side hustle, or impress your clients with sleek visuals, they make the creative process so much smoother and way more enjoyable.
And no matter who you are - a fellow marketer like me, or a freelancer aiming to impress clients, or someone just starting your design journey, there's something here for everyone.
With over 100 graphic design apps on G2, from vector tools to photo editors and 3D modeling software, choosing the right one can be overwhelming. There's no one-size-fits-all solution. The "best" tool depends on your goals. But that said, after years of dabbling in design, there are a few non-negotiables that I looked for when testing the graphic design tools:
Let's see which tools made the cut.
* This data was pulled from G2 in 2024. The product list is ranked alphabetically. Some reviews may have been edited for clarity.
My list of design tools includes a mix of beginner-friendly tools and more advanced options, catering to a wide range of design needs. My experience has taught me that the best design tools are those that balance ease of use, and versatility without compromising on quality. Some even include impressive AI features for image generation, background removal, editing and designing.
While they're not perfect and have limitations like restricted features or templates on free plans, they still provide excellent functionality for creating stunning designs. Let's take a look at the tools that made the cut.
As someone who once heavily invested in InDesign, Photoshop, and Illustrator, I found the free plan of Adobe Creative Cloud Express to be a pleasant surprise. It is a fantastic tool for building quick, on-brand social media posts or developing simple marketing materials.
The user interface (UI) of Adobe Express
I was impressed by how user-friendly it was right from the start. From the product tour to tutorials and exercises, I found it easy to get started on the platform. It was pretty clear that the platform is designed with non-designers in mind who aren't used to working with Adobe's flagship software like Illustrator or Photoshop, which are technical and feature-rich with a steep learning curve.
Creating a logo was one of the first things I tried, and it was an absolute breeze. I liked being able to filter templates by free or premium options, which saved time and kept things clear.
One feature I didn't expect to enjoy so much was the free AI image generator. While it had a bit of trouble fully adhering to prompts, it allowed me to create custom stock photos right within the platform-something that felt innovative and useful. The range of templates was also impressive.
Whether I needed an infographic, a social media post, or marketing materials like brochures, flyers, visiting cards, or ads, I could find a wide range of templates.
Creating infographics for my blog with templates on Adobe Express
I found the Recommended feature helped me customize designs quickly and effectively.
Designing flyers on Express with ideas from the Recommended feature
Of course, the free plan has its limits. For instance, you can't export PNG files with a transparent background, a must for logos and vector designs. The lack of an erase tool was another drawback. Also, you can't import .ai or .psd files directly with the free account, which I feel is essential for professional graphic designers.
Storage is capped at 5GB, and templates, stock photos, and videos are all limited in the free plan, which works for smaller projects but might feel restrictive if you're working on more extensive designs.
That said, I found Adobe Express to shine in other areas. For one, the watermark only appeared when I used premium templates or elements, so most free resources were perfectly usable without any added branding. Collaboration was another standout feature-I loved being able to tag people and edit together in real time, which made it a fantastic option for team projects.
While it's not as advanced or technical as Illustrator, Photoshop, or InDesign, I see Adobe Express as a solid, no-fuss design tool for quick projects. The variety of templates available for social media posts, flyers, and marketing materials made it incredibly resourceful for someone like me who juggles multiple design needs.
Adobe Express is available on web browser tool and as a mobile app.
Affinity Designer is very similar to Adobe Illustrator or, as I like to think of it, the hip version of Illustrator. It's perfect for professional graphic designers, hobbyists, and anyone working with vector illustrations.
Owned by Canva, Affinity offers a 7-day free trial, giving me enough time to explore its features before deciding. I had to sign up for an account on their website and then download the free trial version for my Mac to try it out. It's available for MacOS, Windows, and iPad.
I felt that it was not beginner-friendly. Especially if you've never used graphic design software like Adobe's tools, Affinity Designer can feel overwhelming at first. The logo I created with the template on Adobe Express in 5 minutes took me a good 20 minutes before I got the hang of the tool. But once you get past the learning curve, it becomes surprisingly easy and fast to work with.
Despite being feature-heavy like Adobe Illustrator, I felt the performance of Affinity is one of its biggest strengths. It's fast, responsive, and handles most tasks with ease. I also loved its flexibility in exporting files as PNG, JPEG, SVG, and PDF and importing designs from other platforms, including .psd and .ai files of Adobe software. This meant I could easily move files between Affinity Designer and other software to refine my projects.
Surprisingly, I could also save the file with version history using Save History with Document. Also, whenever I had a doubt or got stuck, I could turn to the active use base on platforms like Reddit and YouTube.
Save History with Document option on Affinity Designer
However, Affinity Designer isn't without its limitations. As mentioned earlier, it does have a steeper learning curve, especially for beginners. Also, it doesn't include features like image trace or gradient mesh. While honestly, those aren't functions I use often for my design needs currently, this is something professional designers definitely care about.
On the performance side, while it's generally smooth, I did notice a slowdown when I overloaded a project with effects and layers.
Despite these limitations, Affinity Designer remains an impressive tool and appeals to me the most because it requires just a one-time license payment. While it's not perfect, I feel it's an affordable and powerful alternative to Illustrator for most professional design needs, like logos, icons, UI design, gaming art, illustrations, and, vector graphics.
Now, if there's one design tool I keep coming back to, it's Canva. While it was not the first online graphics design tool, Canva arguably revolutionized the industry by mainstreaming the web-based design tool with its simple interface and extensive templates.
Whether I need social media graphics, blog banners, presentations, or marketing materials, Canva makes the design process quick, intuitive, and, dare I say, fun. It's the ultimate all-in-one free design tool for non-designers and even seasoned marketers like me who want results without the hassle of complex software.
All you need to do is sign up for an account, and you are set. Canva recently refreshed its user interface. While it's different from the old one, it's still the easiest graphic design software to use. You can use it on mobile devices and web browsers.
Everything in Canva is incredibly intuitive. You can click on "Create a Design" or choose from one of the icons on the home screen to get started quickly. While Adobe Express offers a similar option, I think Canva does a much better job of showcasing your existing files and guiding you toward what you need to create next.
I absolutely loved the variety of templates it offered when designing my logo, poster, and whatever I set out to create, and I also found them to be much classier. I could start with one of their thousands of templates, tweak it with my brand colors, fonts, and images, and have a polished design ready in minutes.
Templates on Canva for my logo design
On top of that, Canva's massive library of elements-shapes, graphics, stock photos, icons, animations, and AI-powered tools like the image generator and background remover-gave me everything I needed to experiment and bring my ideas to life. I tried designing posters, brochures, and even web pages, calendars and magazines and could do it with ease.
Designing web pages on Canva
The free AI image generator, like Adobe's, comes with 50 free credits. But for me, the free video generator powered by Runway was a surprise. It comes with just 5 free credits and creates really short videos, though.
Generating images using Magic Media on Canva
However, Canva isn't without limitations. The free version also doesn't allow SVG downloads or high-resolution exports with transparent backgrounds, which can be a dealbreaker for things like logos or vector graphics. You need to upgrade to Pro or Teams.
Download options on Canva free
Plus, Canva isn't ideal for highly technical design work. You won't find the level of precision or control you'd get with tools like Affinity Designer or Adobe Illustrator.
Still, for quick, professional-looking designs, Canva is unmatched. Whether I'm working on social posts, presentations, or even videos, it's my go-to design tool for speed, and convenience.
CorelDRAW is a name I've heard for years as one of the long-standing competitors to Adobe Illustrator, and I finally gave it a try with its 15-day free trial of the CorelDRAW Graphic Design Suite.
The UI looks a bit dated, but right off the bat, I noticed that it's a powerhouse for vector graphic design. In my opinion, it's well-suited for professional designers, especially those working on logos, illustrations, and print materials.
Once you're in, you can start with templates for essentials like logos, brochures, menus, resumes, and most common design needs or create your own design from scratch. However, I found the templates to be very limited compared to what Canva and Adobe Express offer. But they still get the job done.
Surprisingly, I liked the templates it had for infographics, and I absolutely loved that I could easily customize them to my satisfaction.
CorelDRAW offers a significantly larger canvas size compared to many other design tools, which I think makes it ideal for working on large-scale projects like banners, signages, posters, or detailed illustrations.
A major drawback is, however, performance. The tool often slowed down, even with simple designs, and it took up a lot of my system memory, which can become frustrating when working on larger projects.
Overall, I found CorelDRAW to be a robust option for professional designers who need precision and advanced tools for vector work. If you're serious about design and willing to invest the time (and money) to learn it, you'll find that CorelDRAW has everything you need to deliver exceptional results. But I wouldn't recommend it for simple and quick design needs.
CorelDRAW offers both subscription-based and one-time licensing plans. However, it might be pricey for some users.
Now, if you've ever searched for a free graphic design tool, I am pretty sure you've come across GIMP, short for GNU Image Manipulation Program. I love GIMP extra because it's completely free, open-source, and surprisingly powerful for what it offers.
I found GIMP packed with incredible features for photo editing, retouching, and even basic graphic design work.
The user interface of GIMP
One thing I noticed was its template options are size presets for different projects, like business cards, web banners, and even HD video, unlike the ready-to-use templates you find in Canva or Adobe Express. That said, the inclusion of a "toilet paper" size as a template definitely gave me a chuckle, but it highlights GIMP's unexpected variety and open-source nature.
It's got a solid range of features you expect in any photoshop software, like layers, masks, filters, brushes, you name it.
I also found the export and import options in GIMP to be much more expansive than other tools I've tried. It supports a ton of file formats like JPEG, PNG, TIFF, PSD, SVG, and even .webp, which makes it super flexible for different design needs. Whether I'm saving something for the web, printing, or working across other software, GIMP handles it all without a hitch.
File formats supported by GIMP for export
Also, GIMP has a very active community support on forums like Reddit and Youtube. When I had trouble getting the tool working on my Mac the first time, the YouTube videos and the threads on Reddit saved my day.
That said, it's not the most user-friendly tool out there. The interface feels clunky, especially if you're used to modern tools like Canva or Adobe Express. It took me a while to figure out where everything was, and I definitely had to look up a few tutorials to get started.
Also, while it works well for vector images, photo editing, and basic design tasks, I wouldn't recommend it to marketers if you are looking for quick designs.
So, who's it really for? I'd say GIMP is perfect for anyone who needs advanced photo editing or graphic design tools for illustrations and vector images but doesn't want to spend a dime. If you're like me and enjoy experimenting with free tools, it's absolutely worth a shot-just be ready to climb that learning curve.
I'll be honest-I had never heard of Plasfy until I stumbled upon it on G2. But after reading reviews calling it "the best Canva alternative," I knew I had to give it a try. My signing-up process was a breeze, and getting started felt just as easy as using Canva, which is saying something.
They had a variety of design formats to begin with right out of the gate. From social media posts to business cards, flyers, and even Pinterest pins, everything was available. The setup felt intuitive, and it was super easy to pick a format, customize the design, and start experimenting with clipart and elements like text, shapes, and icons.
Different design formats on Plasfy
I found the logo templates sorted by business type to be super practical. Whether you're in fashion, education, or finance, there's something to get you started without spending hours searching.
Creating a logo on Plasfy
The real highlight for me, though, was the overlays section. I discovered Plasfy packed with ready-made badges, sale tags, and web buttons that are perfect for social media promotions, online shops, and marketing materials. From Black Friday banners to Boxing Day and Cyber Monday badges, there's no shortage of options to make your content pop.
These pre-designed elements add a polished, professional touch to my designs. I felt that this would save time for anyone trying to market their business or build eye-catching visuals. Note that these are not customizable with the free plan.
Overlays on Plasfy for badges, web buttons, review testimonials
That said, there are a few caveats. Many of the most useful elements, like some overlays, effects, icons, and templates, and embedding Google Maps are locked behind the premium plan. And when it came to downloading my designs, I found I could only export in JPEG on the free plan; formats like PNG, SVG, or PDF require an upgrade. And the storage is just 500 MB, which is really restrictive.
I also noticed the platform isn't as fast as I'd like -- loading templates and features sometimes tested my patience.
Waiting to load templates on Plasfy
Still, I feel Plasfy is great for creating social media graphics, marketing materials, and small business visuals. It's beginner-friendly and offers practical features for growing businesses. If you're willing to put up with a few limitations on the free plan, it's a great tool to have in your design toolkit.
Plasify is available on a web browser, and the mobile app is currently in beta. It offers monthly subscription plans as well as a limited lifetime deal for just about $10.
I'll admit that PosterMyWall was also not on my radar until I stumbled across it during my search for design tools. I gave it a shot, and to my surprise, it turned out to be a solid option for anyone looking to create quick, professional-looking designs without a steep learning curve.
The user interface of PosterMyWall
As usual, I started off with a simple logo to begin with, and within 5 minutes, I had it ready using one of PosterMyWall's templates. The process was quick, straightforward, and exactly what I needed. I just picked a design, tweaked the text, played around with the colors, and boom-done.
Creating a logo with PosterMyWall
I was a bit skeptical about the "Made with PosterMyWall.com" watermark that was on my design the whole time. I thought it would stick around on the final download, but to my relief, it didn't appear when I downloaded the design. Later, I found the watermark appears if we use any premium elements, stock images, or videos in the designs. While I could get things done without getting the watermarks by finding some other elements or workarounds, it felt a little limiting at times.
If I had to point out a downside, though, PosterMyWall only allows basic image downloads in JPG format on the free plan. If you need high-quality images, you'll have to upgrade or pay one time for the design. Also, like Plasfy, it has a very limited storage of just 500 MB.
Sketch is one of those tools I've heard about forever, especially in the user interface and user experience (UI/UX) design world. As someone who dabbles in a bit of everything, I gave it a try with its 30-day free trial to see how it helps with designing.
Once I downloaded the app and signed up, I immediately noticed how sleek and modern the interface was. It felt professional and well-organized, making it easy to find my way around, even as a first-time user.
Now, let me be upfront with this. Sketch isn't necessarily for everyone. It's a niche tool that really shines for the UI/UX work of websites and apps. That said, it does have good templates for a number of business design needs, like business cards, mockups, invitations, ads, and even some social media promotions. I found the templates to be classy, modern, and minimalist.
Templates on Sketch
I tried my hand with some social media promotional posts and ads and I could customize the templates the way I wanted and export it as PNG and PDF.
Testing a social media carousel template on Sketch
However, the biggest limitation is that it's Mac-only and also requires a subscription after the free trial, which may not work for all users. Sketch also has a web browser version, but that comes with a pricier paid plan.
VistaCreate, in my opinion, is a hidden gem among graphic design apps. I remember it being called Crello before. It feels super intuitive, and I loved how easy it was to start creating.
This time, I began with a simple social media post, and within 10 minutes, I had a polished design ready to go. I loved that the templates were modern and versatile, and I could tweak pretty much everything-fonts, colors-you name it. I also loved how it had music selections ready to go with the Instagram posts.
Creating an Instagram post on VistaCreate
Creating the logo was also pretty easy. I could even create an animated logo with one of their templates. VistaCreate allowed me to download it as PNG, JPEG, PDF, and PNG with a transparent background. But there's no option to download in SVG format.
I also liked how well VistaCreate caters to small businesses and marketers. The templates are designed for specific industries and occasions, which saved me a ton of time searching for the right one. For example, I searched for templates related to writing and found 100s of them.
Finding industry-specific templates on VistaCreate
However, resizing the design, some templates, elements, and features are locked in premium plans, just like Canva. Another downside I noticed is that sharing and collaborating is also only available on paid plans, which might be a dealbreaker for anyone working in teams or needing feedback on their work.
Overall, I would say VistaCreate is a fantastic option for anyone looking to create professional-looking designs without investing too much time and money. It works well for both static and animated content.
Still not sure which graphic design software best fits your needs? This comparison table makes it easier for you.
A. If you're looking for mobile apps:
A. Canva has a free plan that includes thousands of templates, design elements, and access to basic tools. However, features like resizing designs, premium templates, high-resolution exports, and team collaboration require a paid subscription (Canva Pro or Teams).
A. Absolutely! Many free tools like Canva, GIMP, and Adobe Express are widely used by freelancers, small businesses, and marketers for professional-quality designs. However, some advanced features (like exporting in high resolution or using transparent backgrounds) might require upgrading to paid plans.
A. Yes, tools like GIMP and Inkscape are open-source and completely free to use. GIMP is excellent for photo editing, while Inkscape specializes in vector-based designs.
A. For social media content, Canva, VistaCreate, and Plasfy are top choices. They provide user-friendly interfaces and templates specifically designed for platforms like Instagram, Facebook, and LinkedIn.
A. Yes! Tools like VistaCreate, Adobe Express, and Canva (to some extent) allow you to create animated social media posts, logos, or videos. Some advanced features might require a subscription.
A. Some tools like Canva (Pro plan) and Adobe Express (paid features) offer collaboration options. Free plans generally lack robust sharing and team features, so upgrading might be necessary for larger teams.
A. Yes, most tools allow you to export high-quality files for printing. However, ensure that your tool supports the required resolution and file format for print materials.
After spending days testing and creating designs on these free design tools, I can confidently say that the right tool makes all the difference. Each of these design platforms has its unique features. Some made designing a breeze, while others required a bit of patience to unlock their full potential.
Whether you're crafting a logo for your side hustle, creating an Instagram post to go viral, or designing a flyer for your mom's business (been there, done that), there's a tool here that's perfect for you. From Canva's drag-and-drop ease to GIMP's powerful open-source tool, the variety means you'll always have options to match your style and project needs.
At the end of the day, it's all about exploring, experimenting, and finding the one that clicks with you. The right tool doesn't just make designing easier. It makes it fun. So, grab your favorite from the list, and get ready to create something amazing!
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