LONDON, Dec. 18, 2024 /PRNewswire/ -- Omdia's latest research highlights the rapid growth in demand for Google's Tensor Processing Unit (TPU) AI chips, a trend that may be strong enough to start chipping away at NVIDIA's market dominance in GPUs. 3Q results from Broadcom, whose Semiconductor Solutions division acts as a custom chip outsourcing partner for Google, Meta, and several other AI players, give our analysts some insight into purchasing trends and information that is typically kept under wraps - how many custom processors is Google buying?

Broadcom's CEO Hock Tan has repeatedly revised up his target for AI semiconductor revenue, aiming for $12bn for this year. Based on this, it is estimated that Google's TPUs could account for somewhere between $6bn - close to Omdia's existing estimates - and $9bn, depending on the breakdown between compute and networking devices. This figure includes a substantial number of Meta's MTIA chips, with a project for a mysterious third client expected to ramp up in 2025.

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