Hundreds of patients needed hospital care in the UK after botched surgery abroad

Whether it is a bleached-white smile, a full head of hair or major surgery, more and more Brits are flocking to Turkey for cut-price medical and cosmetic procedures -- and clinics are going out of their way to win their custom.

Around 100 Turkish clinics set up stalls at the foot of Westminster Abbey last month for the London International Health Tourism Expo trade fair, where businesses displayed banners touting triumphant hair transplants, IVF treatments and discount dentistry.